Leadership Team

David Owen Cord

CO-CEO

LinkedIn

David is incredibly passionate about the power technology has to transform people’s experience at work. How people are paid, scheduled, and access their most sensitive and critical people information plays a huge role in their ability to find joy at work, and underscores the gravity of Avanti’s mission. David’s specific focus and obsession is Avanti’s Client Experience, which is delivered through its Client Care, Implementation, Professional Services, and Client Success teams. He's quick to highlight that Avanti has numerous client relationships with mid-market enterprises that span decades!

David’s career began in Finance, initially as a Technology Investment Banker in San Francisco, and later as a Private Equity investor at Onex in Toronto. His experience working closely with successful senior executive teams taught him the importance of a people-first company culture and lived values, which informs his leadership style today.

Outside of work, David’s passions extend to good food, friends, and the outdoors. When not out trying a new restaurant, you’ll find him taking his dog Frankie to the park, snowboarding in the Rockies, or reading a good book.

Lindsay Grigore

VP, People & Culture

LinkedIn

Lindsay’s come-as-you-are philosophy welcomes diverse ways of thinking and open-mindedness to form meaningful people programs. Combining her values with a data-driven approach to business needs, Lindsay loves weaving people experience and insight into impactful decision-making.

With 20 years of experience developing high-performing teams at WestJet, Husky, and Solium, Lindsay was drawn to Avanti’s agile pace, culture of innovation, and the opportunities that lie ahead. And when she’s not solving people challenges, Lindsay can be found skiing and hiking in the Rockies or travelling with her husband and two awesome girls.

Greg Beckman

VP, Product & Technology

LinkedIn

Greg leads Avanti’s product and technology teams. With nearly 20 years of experience leading product and technical teams in companies of varying sizes, Greg has been successful in solving customer problems, driving innovation, and developing transformative strategies for a variety of industries and technologies.

Greg’s background includes a BMath in Computer Science and he’s also held roles in software development, UX and design, and product management. Passionate about solving problems and supporting user needs, Greg has spent his career using technology and data to design creative solutions for big challenges. That passion has previously found a home in Enterprise-scale SaaS products at OpenText, and consumer brands like CARFAX Canada – and now, Avanti.

In his free time, Greg loves a good movie at the theatre, spending time with his wife and kids, and saving the world with his two golden retrievers – Bruce and Clark.

Russ Armstrong

VP Sales

LinkedIn

Russ is a go-to-market leader, coach, mentor, and storyteller. With a passion for building go-to-market strategies for growing teams in the B2B SaaS space, Russ was drawn to Avanti’s culture of innovation and the many opportunities that lie ahead for the organization. He brings his proven track record of achieving goals through strong leadership, technology, and analytics to the company. 
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Russ spent 10 years in the capital market space, working as a global institutional sales executive. During this time, he was responsible for sales, business development, client relationships, trading, hedging, P&L, and, most importantly, telling a compelling story. 
In 2014, he made a big pivot to entrepreneur. He founded Limelight Platform, a venture-backed marketing platform that helped some of the largest automotive manufacturers in the world level up their experiential marketing campaigns.
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Most recently, he has helped scale the GTM strategy for two other venture-backed technology companies in the finance and customer experience verticals.
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When he’s not leading the Sales & Marketing team, you’ll find Russ hitting the links for a round of golf and spending quality time with friends and family.